INEO (ex. CPME) called on us to help them look back at 25 years of achievements and clarify their positioning and new identity for the future. 

CPME wanted to take a step back to look at what was achieved over 25 years and define how to speak, inspire and shape all forms of entrepreneurship in the future.

The option’s goal was to find how to emphasise the importance of different forms of entrepreneurship in education. While every business MBA or master’s focus is on the business creation side of entrepreneurship, they realised that the entrepreneurial mindset shouldn’t be limited to launching a company.

In addition to the need for clarification, they also wanted ways to position themselves accordingly on the international educational scene.